Announcement on the Upgrade of TEFISEN Brand Visual Identity (LOGO Colors)

To All Colleagues, Partners, and Friends of TEFISEN,

In alignment with the company's strategic development and to shape a more distinctive, technology-driven, and professional brand image, we have implemented a significant upgrade to the color application standards of the TEFISEN brand logo. Details are as follows:

1. Core Upgrades

The key updates are as follows:

The color of the TEFISEN graphic symbol has been upgraded from the original multi-color scheme to a specified specialty purple: PANTONE® PURPLE C.

The color of the TEFISEN logotype has been upgraded from the original black scheme to a specified gray, with details provided below.

These colors are selected from the internationally authoritative PANTONE color system, ensuring precise and stable color values. This guarantees a highly unified, premium, and highly recognizable visual representation of our brand across all media and materials.

2. New Color Standards

Element	Color Standard	Pattern	PANTONE	CMYK	RGB / HEX
TEFISEN Graphic	Primary Color		PURPLE C	C:46 M:84 Y:0 K:0	R:187 G:41 B:186 #BB29BA
TEFISEN Logotype	Primary Color		Gray	C:0 M:0 Y:0 K:70	R:117 G:116 B:117 #757475

3. Implementation and Transition Arrangements

Effective Date: Starting January 26, 2026, all newly initiated design projects, printed materials, promotional items, digital media interfaces (official website, social media avatars, PPT templates, etc.), and environmental signage must strictly adhere to the new color standards.

Transition Period:

Existing inventory materials (such as business cards, brochures, product packaging, etc.) that have already been produced or are in use may continue to be utilized until depleted to conserve resources.

However, all newly designed, produced, or published materials must immediately comply with the new standards.

Full Compliance Deadline: The transition period is expected to last three months. From January 26, 2026, all internal and external visual representations of the company will fully and uniformly adopt the new color logo.

4. Resource Access and Usage Guidelines

File Download: To obtain various file formats of the new standard-color logo (AI/EPS/PNG, etc.) and the updated Brand Visual Identity System (VI) Manual, please contact the TEFISEN Marketing Department - Brand Management Team at sales@tefisen.com.

Strict Adherence: To ensure brand consistency, please acquire standard files exclusively through the designated channels and use them strictly in accordance with the manual guidelines. In design software, prioritize the specified PANTONE PURPLE C color, followed by the provided CMYK or RGB values. Self-adjusting colors is strictly prohibited.

Support: For any questions during the application process, please contact the Marketing Department - Brand Management Team at sales@tefisen.com or by phone at 0752-3296999.

This upgrade to our logo colors marks an important step in the evolution of the TEFISEN brand. Purple symbolizes wisdom, creativity, technology, and quality, and will more accurately convey our core commitment to delivering exceptional value to customers through innovation and precision.

We sincerely appreciate your understanding, support, and cooperation. Let us work together to maintain and utilize the new brand identity, shaping a more unified, professional, and influential future for TEFISEN!

Best Regards,

Marketing Department

TEFISEN Technology